Natsukashii
Drawing on sensory perception to evoke memory, Natsukashii takes inspiration from its namesake, a Japanese word describing the feeling of reminiscence and nostalgia.
Kyoto 2018
The story explored in this project is a family trip to Japan in 2018, specifically Kyoto.
My own experience is compared and compared with my mom's: different sensorial memories denote the contrast in our memories - for her, a nostalgic trip to a place she'd once lived, and for me, a formative journey to a place I'd longed to see.
I intended for the project to have a focus on the materiality of paper - inspired by the traditional menus hanging outside of local restaurants. Ritual and reflection are important elements as well, speaking to the process of revisiting and repeating as we remember.
Visual design was key in creating a cohesive and encompassing experience - the logo design is simple but balanced, reflecting the meaning and values of this shared experience, and the different perspectives we had.
Natsukashii is drawn from the storied Japanese practice of origami. I sought to interpret this ritualistic act as a form of collective journey. Two people can share in the folding process, with one's perspective imprinting on the other.
Process work entailed the designing of packaging and instructions, ensuring that the experience maintains its sensibilities throughout. Each aspect of Natsukashii is chosen deliberately and designed with intention.
To view the prototype properly, click the top right corner and enter full screen mode.